You have explained the same thing to a new hire five times this year. Once with a whiteboard. Twice over lunch. Once by phone at 8pm. The video you keep meaning to record never gets recorded, because filming yourself is its own project. Synthesia takes the camera out of the equation.
Synthesia is a text-to-video tool built around AI presenters. You type a script. You pick an avatar. You pick a language. The tool produces a video where the avatar reads your script with matching lip movement and natural inflection. No camera, no microphone, no editing timeline. The free plan gives 10 minutes of finished video a month with a small Synthesia watermark. Starter at $29/month removes the watermark and adds 3 personal avatars, so the presenter on screen can be your face or your GM's. Creator at $89/month lifts the ceiling to 30 minutes and unlocks 180+ avatars.
Every small business owner has recorded the same explanation a dozen times. New hire orientation. The safety walkthrough. The "here is how our booking system works" video that keeps getting emailed to clients. Filming yourself sounds simple until you sit down to do it. Lighting. Sound. The awkwardness of watching yourself back. Then a policy changes and the whole thing needs a reshoot. Synthesia lets you rewrite the script and regenerate the video in the same afternoon. A Jacksonville landscaping outfit onboarding a bilingual crew can produce the same safety walkthrough in English and Spanish before lunch, with the same avatar reading both scripts. Nobody has to translate on the fly during a live class.
Generate. In a few minutes the finished MP4 is in your library. Download it, share it, or embed it on your onboarding page.Synthesia will not put your actual product on the screen. If the point of the video is showing how a customer clicks through your booking flow, you still need a screen recorder for that piece. Re-renders count against your monthly minute allowance too, so a small edit to a five minute video eats another five minutes of budget. Write the script tight, review it before you click generate, and keep individual clips under two minutes so a rewrite does not blow the month.
Free plan or paid?
Free if you can live with a small watermark and 10 minutes total per month. Move up to Starter at $29 the second you need clean exports for client-facing training. Skip Creator until 10 minutes stops feeling like enough two months in a row.
Do the avatars still look weird?
The 2026 lineup is close to broadcast quality. The micro-expressions on the very high end still lag a real person, but most viewers will not clock it in a two minute training clip. Preview one avatar reading a 20 second test script before you commit to filming a whole library around it.
140 languages, does it really translate?
Yes, and it re-syncs the lip motion for each language. Not every idiom translates cleanly, so have a native speaker eyeball the script once before you publish anything customer-facing. For internal safety training, the auto translation is usually good enough on the first pass.
MBM makes the technical stuff simple. We handle the setup so you can focus on the results.
Let's Talk →