Case study · WordPress website + SEO/GEO review
Black Tier Executive Protection: Launch Site and SEO/GEO Roadmap for a Florida Security Firm
A single-page WordPress site that put a Florida executive protection firm online, then an SEO plan and a search-and-AI visibility review of what comes next.
- Client: Black Tier Executive Protection LLC (Nathan Waits, Founder)
- Location: Florida
- Year: 2025–2026
- Live site: blacktiereliteprotection.com
- Built with: WordPress, Divi, Site Kit by Google, MBM hosting
The Problem
The founder is a retired military veteran with an exclusive roster of former special operations and law enforcement operators, top-tier certifications, and a Florida agency license. None of it was online. Prospective clients searching for executive protection in Miami, Fort Lauderdale, or Tampa found well-funded competitors and nothing from Black Tier. The firm needed a credible presence quickly, and then a plan to be found.
What We Did
- Built a single-page WordPress site on Divi with anchored sections for services, the company, the founder, reviews, and a contact form, plus separate URLs for each section.
- Surfaced the trust signals that matter in this industry: founder background, operator vetting standards, certifications (LaSorsa & Associates, ESI, GdBA, EPI), the Florida agency license number, hours, and three client reviews.
- Named the eight Florida service cities in the page copy and wrote alt text for all 13 images.
- Hosted the site on MBM-managed infrastructure and connected Site Kit by Google.
- Delivered a written SEO plan in January 2026, then a current-state SEO review in April 2026 covering indexing, titles and descriptions, local SEO foundations, and the competitive landscape.
- Added a GEO section to the review: how ChatGPT, Perplexity, and Google AI Overviews choose which security firms to recommend, and what content and structured data the site needs to be one of them.
Results
| Measure | Before | After |
|---|---|---|
| Public web presence | None | Live site with credentials, licensing, and reviews |
| Service cities named on the site | 0 | 8 |
| Images with alt text | n/a | 13 of 13 |
| Search and AI visibility roadmap | None | Delivered, phase two scoped |
Outcome
The site established the brand and gives the firm somewhere to send referrals. The April 2026 review found what a one-page launch site cannot do on its own: Google had indexed only the homepage, there were no page titles or meta descriptions, no LocalBusiness schema, no Google Business Profile, and no presence in AI answers. Each gap has a specific fix in the plan, from service and city pages to schema and GEO content, ready to run as the next phase.