Your prospect ghosted the last three emails. You could send a fourth, or you could hit record, walk them through the proposal in 90 seconds, and let them watch it at 11pm from bed. That is what Loom does. The AI layer just makes the video worth sending.
Loom is a screen and camera recorder that lives in your browser and your phone. You hit record, talk over your screen, and get a shareable link before you close the tab. The Business + AI tier at $24 a seat layers on automatic titles, summaries, chapters, and filler word removal, so the video you send is actually watchable instead of a rambling first take. Owned by Atlassian since 2023, integrated with Gmail, Slack, and Jira out of the box.
Cold emails are noise. Video is a face. A Jacksonville roofer sending a 2-minute walkthrough of a drone inspection lands differently than the same story typed into Gmail, and Loom's engagement analytics tell you exactly which second the prospect rewound. If they scrubbed back to the pricing slide three times, that is a buying signal you would never see from an email open. The AI summary sits above the player, so busy prospects read 30 seconds of key points and decide whether to press play.
Loom is asynchronous video, not a replacement for live sales calls or Zoom demos. It also will not edit a 20-minute pitch down to 3 for you; picking what matters is still your job. And the Free plan caps at 5 minutes and 25 videos, which most sales reps blow through in a week. Plan on upgrading fast if the tool is working.
Free plan vs Business + AI, honestly?
Free is a test drive. It proves whether video shifts your reply rate. Business + AI at $24 a seat is where the tool earns its keep, with unlimited length, auto summaries, filler word removal, and engagement analytics you can actually export to a spreadsheet.
Do prospects actually watch these?
Loom claims 18% higher engagement with the AI Suite because summaries and chapters let viewers skim first. Real world, expect 40 to 60 percent completion on a 2-minute personalized video, versus roughly a 2% reply rate on a comparable cold email.
Is it just for sales?
No. Owners use Loom for onboarding new hires, sending client updates, and walking through invoices with customers who never open PDFs. The same 3-minute recording works for a proposal, a training video, or a support answer that would have taken 12 back-and-forth emails.
MBM makes the technical stuff simple. We handle the setup so you can focus on the results.
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